Pice is a fast-growing B2B payments and expense management platform that helps businesses streamline vendor payments, manage credit, and simplify day-to-day financial operations. With features like automated reconciliation, intelligent payment workflows, and GST input credit optimization, Pice empowers SMEs to operate with greater efficiency, accuracy, and compliance.
As the platform scaled rapidly, delivering a seamless and reliable onboarding experience became critical to sustaining growth and building merchant trust.
CHALLENGE
Eliminating Friction in Merchant GST Verification
Pice required merchants to submit their GSTIN during onboarding before they could begin transacting. However, this step often became a bottleneck.
Merchants frequently entered incorrect or inactive GSTINs, used outdated registrations, or provided legal and trade names that didn’t match official GST records. Each discrepancy triggered manual verification, follow-ups, and onboarding delays.
As merchant volumes increased, these inefficiencies added operational overhead and slowed down activation timelines making accurate, scalable GST validation a key challenge for the platform.
SOLUTION
Instant GST Validation with Sandbox’s Search GSTIN API
To remove onboarding friction and eliminate manual checks, Pice integrated Sandbox’s Search GSTIN API into its workflow.
The API enabled real-time validation of GST details by fetching authoritative data directly from GSTN systems. Merchant-submitted GSTINs were instantly verified for active status, legal name, and trade name accuracy. Any mismatches were flagged immediately, allowing merchants to correct errors on the spot.
This automation not only streamlined onboarding but also ensured that clean, verified GST data flowed into downstream processes such as vendor payouts, invoicing, and input tax credit calculations.
RESULTS
Faster Onboarding, Cleaner Data, and Scalable Growth
With automated GST verification in place, Pice significantly improved both onboarding speed and data reliability.
Merchant activation became faster as errors were resolved in real time rather than through manual intervention. Accurate GST data captured upfront reduced reconciliation issues and minimized compliance risks. Support tickets related to GST discrepancies dropped substantially, easing the burden on operational teams.
By removing friction from a critical onboarding step, Pice created a smoother, faster, and more trustworthy experience for merchants enabling the platform to scale its ecosystem with confidence and efficiency.
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