Coinbase is one of the world’s leading cryptocurrency platforms, enabling millions of users to buy, sell, store, and manage digital assets securely. With a strong global presence and a growing user base in India, Coinbase focuses on delivering a compliant and frictionless onboarding experience while adhering to local regulatory requirements.
As crypto adoption in India continued to rise, the need for fast, accurate, and scalable identity verification became critical to supporting user growth.
CHALLENGE
Manual Processes Delay User Compliance Checks
PAN verification is a mandatory requirement for KYC in India, making it a crucial step in the onboarding journey. As Coinbase scaled, managing large volumes of user verifications introduced operational inefficiencies.
Manual and fragmented verification workflows led to delays, inconsistencies in data validation, and increased user drop-offs during onboarding. Ensuring both compliance and a smooth user experience became increasingly difficult, especially at scale.
SOLUTION
Real-Time PAN Verification for Accurate KYC
To streamline its KYC workflows, Coinbase integrated Sandbox’s PAN Verification APIs into its onboarding process.
This enabled real-time validation of PAN details against trusted data sources, eliminating manual intervention and significantly improving accuracy. The integration allowed Coinbase to instantly verify user identities, creating a faster and more reliable onboarding experience.
By adopting an API-first approach, Coinbase standardized PAN verification and made it scalable across a rapidly growing user base.
RESULTS
Faster Onboarding and Improved Conversion
With real-time PAN verification in place, Coinbase significantly improved onboarding efficiency for Indian users. Verification timelines were reduced from minutes to seconds, creating a seamless signup experience.
The platform saw improved accuracy in identity validation and a reduction in onboarding drop-offs. Automation also reduced operational overhead, allowing internal teams to focus on enhancing product and user experience.
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