AuraGold is a Tamil Nadu-based digital gold micro-investment platform that makes investing in 24K gold and silver simple and affordable for every Indian. Founded in 2022, the platform serves over 1 million users, allowing customers to start investing with as little as ₹10 while offering secure storage in insured vaults and the option of physical delivery.
As AuraGold scaled its user base, seamless investor onboarding became increasingly important. However, recurring downtime, slow support response times, and rising costs from its existing KYC provider created friction in the onboarding journey, impacting user experience, conversion rates, and operational efficiency.
CHALLENGE
Every Minute of Friction Meant Fewer First Investments
For AuraGold, onboarding is the moment that shapes user trust.
Their previous KYC vendor frequently experienced downtime, interrupting the onboarding flow at critical moments, often just as users were ready to make their first investment. Delayed support responses meant technical issues remained unresolved for hours, increasing friction and contributing to onboarding drop-offs.
Pricing challenges added another layer of complexity for a fast-growing startup focused on balancing scale with sustainable unit economics.
AuraGold needed a dependable verification partner that could deliver consistent uptime, responsive support, and a seamless onboarding experience built to scale.
SOLUTION
One Smooth Path from Registration to Investment
AuraGold implemented Aadhaar OTP, PAN Verification, Bank Account PennyLess Verification, and Bank IFSC Verification to create a fully automated onboarding flow.
Today, every new user is verified in real time through trusted government and banking data sources. Aadhaar OTP confirms identity instantly, PAN details are validated seamlessly, and bank accounts are authenticated without manual intervention, helping users move quickly from registration to investment.
Equally important, fast support turnaround times ensured operational issues were resolved quickly, replacing the long delays AuraGold had previously experienced.
RESULTS
From Waiting Around to Investing Right Away
Now, AuraGold users are verified directly through authoritative government sources, helping strengthen trust while reducing onboarding risks.
What was once slowed down by unreliable vendor performance is now an instant, seamless verification experience, reducing friction at one of the most important stages of the user journey: the first investment.
With reliable infrastructure and responsive support, AuraGold’s team can focus on scaling adoption and improving customer experience instead of managing operational bottlenecks.
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